Posted on May 25, 2016
Ever wondered why some products or brands have an edge over others? It is because their marketing makes all the difference. Marketing can be online as well as offline. Business owners used to market their product before the rise of internet, but the choice of social media have given them more freedom to market. Pay per Call marketing is one such type of method which can be done online as well as offline. An owner or a publisher of the ad pays only when a call is placed and call qualifies only if it lasts more than 60 seconds. The calls can be tracked with special software used for tracking calls.
Under this call tracking solution marketing form, the quality of call and engagement with the caller is very necessary. Many marketing companies are wary of referring this method of marketing as there is lot of pressure from clients for delivering good results. Of course, this marketing needs lots of campaigns, strategies and patience. Most search engines also affiliate this form of marketing. The competition is less as this marketing is yet to achieve its full potential.
Marketing of any form requires some time to set up. It takes time for customers to know about your brand.